Top social media posts in 2021 for The San Antonio Express-News

As the only social media editor for the paywalled website of one of the largest newspapers in Texas, I grew the Express-News' social media traffic by 80% and social media audience by 29% during my almost 2-year tenure. Below is a sample of some top-performing social content I created in 2020.

Click on the Facebook or Twitter/X icon on the top right of each embedded Facebook or Twitter/X post to see the content on the platform. Click on each embedded Instagram post to see it on the platform.

Keep the local community informed during the pandemic:

National and local politics:

The Spurs' biggest moments:

Critical information during and after winter storm Uri:

Prominent local businesses:

Important local issues:

Fun stuff::