Engagement Project: Queens DA Election Voter's Guide

The guide was developed by Beatrix Lockwood. I promoted it on social media, including writing all the posts and crafting all the social-native visuals.

Twitter

All Tweets had a 260% average impression rate and a 6.3% engagement rate (137x the median rate on Twitter). The following Tweets are samples. Click on any of them to view the whole threads.

Facebook Posts

Instagram

Story highlights

Published on three separate days, the Stories had a 17% average reach rate and an over 56% completion rate.